PhotoSecrets logo gets updated


By Andrew Hudson Published: May 3, 2017 Updated: May 23, 2017

The PhotoSecrets logo has been modernized to match a new typeface I’ll be using on future guides. The typeface — called “Montserrat” — has a more rounded and friendly look, a larger x-height (the lower-case letters are closer in size to the uppercase ones), and I’ve dispensed with the italics on Secrets.

For over 20 years (since my first PhotoSecrets guide book in 1997), I’ve been using Helvetica Black for the logo typeface. But now that my website and books are using a more modern typeface (Adobe Source Pro) for the body text, I’m changing the titling logo to match. Designed in 1997 by Julieta Ulanovsky, Montserrat is based on “old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat.”

PHOTOSECRETS is a registered trademark.


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