Simplify, Perfect, Delight: The Apple Philosophy
During Apple’s 2013 WWDC keynote, two videos were shown that highlighted the Apple mission: Simplify, perfect, delight.
“The first thing we ask is: What do we want people to feel? Delight. Surprise. Love. Connection. Then we begin to craft around our intention. It takes time. There are a thousand no’s for every yes. We simplify. We perfect. We start over. Until everything we touch enhances each life it touches. Only then do we sign our work.”
— Apple, WWDC 2013
“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.”
— Steve Jobs, WWDC 1997
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Sources: AllThingsD.
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