Google snaps up Snapseed


By Andrew Hudson Published: September 17, 2012 Updated: February 1, 2017

“Snap it. Tweak it. Love it. Share it.” That”s the tagline of Snapseed, the popular iPhone photo app. Now we know the next line: Sell it.

Search giant Google has snapped up Nik Software, maker of several photo-editing programs including Snapseed, which has over 9 million users. This compares to Facebook’s recent purchase of Instagram.

“We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone.”
— Vic Gundotra, Google’s senior vice president, engineering, on Google+, September 17, 2012

“We are pleased to announce that Google has acquired Nik Software. For nearly 17 years, we’ve been guided by our motto, “photography first”, as we worked to build world class image editing tools. We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures.

We’re incredibly grateful for all of your support and hope you’ll join us on the next phase of our journey as part of Google.”
Nik Software

Founded in 1995, Nik Software is based in San Diego and received a minority investment from Nikon in 2005. Snapseed received iPad App of the Year in the App Store Rewind 2011.

Sources: FStoppers, PDN, PetaPixel, Reuters, Nik Software

Next page: Shutterfly buys Penguin

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