Adobe buys Fotolia

By Andrew Hudson Published: December 12, 2014 Updated: October 18, 2016

Continuing the move from software to services, Adobe is buying #5 microstock agency Fotolia for $800 million in cash. Gone are the days when one (i.e. I) could buy Photoshop and own it forever; now one has to buy a monthly subscription to get Photoshop plus a bunch of services, which may now include microstock photos.

“As we integrate Fotolia, we believe our members will use Creative Cloud as the place to discover and buy great content — and also as a place where they can sell and showcase their work.”
David Wadhwani, general manager of Adobe’s media business

The PhotoSecrets 100 list has Fotolia as the #5 microstock agency in terms of traffic, following Shutterstock (public), iStock (owned by Getty Images), Dreamstime (private) and 123RF (private). I guess that puts #6 Deposit Photos in play.

“We’re excited to integrate Fotolia’s global network of buyers and sellers, along with our Typekit font market and our new Creative Talent Search, into a single Creative Cloud marketplace experience.”
David Wadhwani, general manager of Adobe’s media business

About Fotolia

  • Founded in 2005 by Oleg Tscheltzoff, Patrick Chassany and Thibaud Elziere.
  • Based in New York City.
  • Privately-held by KKR, TA Associates, and management.
  • Over 34 million stock photos.
  • Owns Dollar Photo Club.

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Source: Adobe.

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