Adobe buys Behance
Behance, a massive portfolio sharing network for creatives which bills itself as “the leading online platform to showcase & discover creative work,” has been acquired by Adobe, to be part of its new Creative Cloud service.
The Next Web calls this “a mind-blowing move“ and Techcrunch believed the price to be “slightly more than $150 million in cash and stock, with certain growth goals to attain over multiple years.”
src="/wp-content/uploads/2013/01/adobe-behance-home-640.jpg" alt="adobe-behance-home-640" width="640" height="426" class="alignnone size-full wp-image-17534" />Photographers can show off their work for free at behance.net
Founded in 2006, Behance hosts over 30 million images in 3 million projects, including galleries for Adweek, AIGA, and Art Center College of Design. Photographers can show off their work for free at behance.net and easily build professional portfolio sites with Behance ProSite. According to The Next Web, Adobe stated that it “has no plans at this point in time to change the name of Behance.”
src="/wp-content/uploads/2013/01/adobe-behance-prosite-640.jpg" alt="adobe-behance-prosite-640" width="640" height="427" class="alignnone size-full wp-image-17536" />Photographers can easily build professional portfolio sites with Behance ProSite
“In 2006, we set out to put control into the hands of countless creative professionals suffering from inefficiency, disorganization, and careers at the mercy of bureaucracy.”
— Behance
“Our team still feels like we’re in the early innings of our journey to empower the creative world. The platform is growing like never before, and the most exciting parts of our roadmap still await. We’re thrilled with the prospect of quickly reaching many millions of creative minds around the world — and better integrating the tools we use for creation with how we showcase and discover creative work.”
— Behance Blog, December 20, 2012
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Sources: PetaPixel, TechCrunch, Behance, The Next Web.
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