PhotoStockPlus

How To Sell Your Photos As

Stock Photography

What's The Easiest Way
To Sell My Photos?

By Andrew Hudson


"I have lots of great photos. How can I easily make some money from them?"
The Internet is here to help. The confluence of digital photography, keyword searches, and online merchants has created an interesting option for photographers: MicroStock. You can post your photos online, allow people to license them, and cash a monthly check for your efforts. As you gain experience, you can move up the food chain of stock photography. Here are some popular starter sites:

123RF | Big Stock Photo | Dreamstime | ImageVortex | iStockPhoto | iStockPro | PhotoStockPlus | Shutterstock | Stockxpert

Here are the main points and how I'll address them:

Introduction | Stock Agencies | Rights-Managed vs. Royalty-Free | MicroStock | Variations on MicroStock | Links for Stock Photography | Email

Also see:
How To Sell Your Photos
Links for Stock Photography


Introduction

Stock photos are pictures that you have taken. They are in your "stock" of existing photos, your inventory of things you can sell today.

You own the copyright, that is you possess a legal, intellectual-property right that was automatically bestowed upon you (as the creator) when the photo was taken. Owning the copyright allows you to license the usage of your photos to make money from them. Even though someone else is using your photos, you'll still retain the copyright, so you can license the photos over and over again, continually making money from the same shots.

Sounds good huh? Welcome to stock photography.

Learn more with
How Do I Copyright my Photo?
Photos You Can't Sell
The Law for Photographers
Books about Photography Law.


Stock Agencies

There are so many photo buyers and sellers that in between are stock agencies. Buyers can visit an agency and quickly search the work of many photographers. Conversely, photographers can get their photos seen by more buyers, and they don't have to deal with clients directly.

The stock agency hosts the photos; provides search capabilities, order fulfillment and billing; and pays the photographer commission on a regular basis. For this service, the agency keeps a percentage of the transaction.

There's an overwhelming number of stock agencies. Many are owned by the "big three" -- Getty, Corbis and Jupiter. Differing agencies provide differing prices, commissions, qualities, and subjects, but they share one thing in common: licensing. There are just two general types of license: "rights-managed" and "royalty-free". In the trade, this is shortened to "RM" and "RF".

Learn more with
Links to Stock Agencies


Rights-Managed and Royalty-Free

Stock photos are generally licensed in one of two ways:

  • Rights-Managed ("RM") is the traditional method, used for high-end photos. The fees are relatively high; are variable, dependent upon the use; and are per use. The cost of a photo for use in a magazine, for example, would depend upon the magazine's circulation, market, and how large the image will be printed. If the publisher wants to use the photo again, they have to pay a usage fee again (the fee is per use, not per image).

  • Royalty-Free ("RF") is the newer, Internet method, used for generally lower-end photos. The fees are less and per image (e.g. the buyer can use the image any number of times and for multiple purposes without paying more). The fee is often based on the image size (number of pixels), a smaller image costing less than a larger image.

  • Professional stock photographers generally supply rights-managed photos through traditional stock agencies. However, these agencies are exceedingly selective about which photographers they'll work with and the quality they'll accept. So, as a new photographer, if you work with an agency, you'll likely be in the royalty-free market.


    Micro-Stock

    Even though royalty-free photography is cheaper than rights-managed, it is still too expensive for many budget-conscious users. For example, small office-, home office-, non-profit-, and amateur publishers have limited means to buy photography. So, thanks to the Internet, there's now a low-cost version of the original low-cost version of stock photography: Micro Stock.

    Microstock agencies charge as little as a dollar per image. They are also known as "micro-payment" sites and "royalty-free digital stock photography communities". There's a mouthfull.

    From a novice photographer's perspective, although the revenues are low, so are the barriers to entry. Whereas traditional royalty-free agencies may reject your work, micro-stock agencies often let you post whatever you have and let the customer decide what will sell.

    Prices are often (but not always) determined by the agency and are typically based on image size downloaded by the client.

    Here are some popular sites:

  • Dreamstime
    Sells credits for downloads. Launched in 2000 and based in U.S. and Romania.

  • Fotolia
    Charges $1, $2, or $3 per image. Based in New York and launched in 2005.

  • iStockPhoto
    Owned by Getty Images. Charges $1 to $40 per image.

  • iStockPro
    Also owned by Getty Images. Prices are higher, around $90 to $500 per image.

  • PhotoStockPlus
    You, the photographer, set the prices.

  • Shutterstock (submit photos here)
    Buyers subscribe for a period of time (e.g. $160 for a month) and get unlimited downloads.

  • Stockxpert.com
    Sells download credits, such as 100 downloads for $80. 49% by Jupitermedia.

  • Learn more with
    Links to Microstock Sites


    Variations of Micro-Stock

    There's nothing cheaper than free. You won't get paid for your work but you can allow it to get published.

    Stock.xchng Part-owned by Jupitermedia
    StockVault
    UltraStock

    Make and sell your own photo products with:

    Learn more with
    Links to Free Stock Sites


    Learn more with
    Books about Selling Photography
    How To Share Your Photos As Online Albums
    How To Make Photo Prints and Gifts
    How To Sell Your Photos
    Links for Stock Photography


    Copyright 2006 Andrew Hudson for Photo Tour Books, Inc. You may reproduce this article for personal, educational, non-commercial and non-Internet use, such as in a local photo club newsletter or school project. No Internet publishing is permitted. For commercial use, please email me for permission.

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