Shutterstock unveils new logo and files for IPO

Shutterstock, a major microstock agency, has updated its color scheme and logo, and has filed plans to go public.

The redesign ditches the green-and-black color scheme which has been a feature since the company was founded and switches to a bold red-and-gray scheme. The log is replaced with a “viewfinder” that can be used over images to highlight significant portions.

The IPO filing declares 2011 revenues at $120 million and gives an average license price per photo of $2.05. Shutterstock estimates it would raise no more than $115 million. In comparison, rival Getty Images was taken private in 2008 for $2.4 billion.

“We’re thrilled to unveil our new logo and visual identity, the result of months of development and a sign of our commitment to creativity and innovation. … What you probably noticed first, after our dramatic color change, is something special going on with the ‘O’ in Shutterstock. We call it the Viewfinder, and it’s there to allow us to showcase our vast, constantly updating collection of amazing images and videos. The Viewfinder symbolizes the artistic empowerment of Shutterstock customers and contributors to express their unique perspective — whether they’re behind the lens or in front of the screen.”
— Matt Angorn, VP, Creative Director, Shutterstock, 5.3.12

“As the founder and CEO of Shutterstock, I am pleased to share that today we filed an S-1 with the Securities and Exchange Commission, a formal document that describes our business and our plans to pursue an initial public offering, or IPO.”
— Jon Oringer, Founder & CEO, Shutterstock, 5.14.12

Source: Shutterstock.