Shutterfly buys Penguin

By Andrew Hudson Published: September 17, 2012 Updated: July 5, 2016

By Andrew Hudson Published: September 17, 2012 Updated: July 5, 2016

The iPhone photo gifting app MoPho is now part of Shutterfly, which acquired the developer, Penguin, Inc., on September 17, 2012.

“MoPho is the easiest way to create, share, and purchase photo gifts right from your phone. Get creative with your memories and we’ll deliver your prints and products right to your door.”

Penguin was founded in 2010 by Josh Friedman of PicsCliq and Reuven Moskowitz. The company raised $1 million in funding and has 11 employees. A purchase price was not released.

“The acquisition of Penguin supports our mobile strategy aimed at giving consumers better ways to engage with their photos and personalize products on the go.”
Jeffrey Housenbold, president and CEO of Shutterfly, September 17, 2012

Shutterfly Catapults into Mobile Ecommerce through Penguin Acquisition

Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social expression and personal publishing service, announced today that it has acquired Penguin, Inc. (, a mobile application developer that provides consumers with a fun and easy way to create, share and purchase photo merchandise directly from their mobile devices.

Penguin launched an iPhone app in January 2012 called Mobile Photo Factory or MoPho for short (, which allows anyone to easily create physical prints and photo based merchandise such as iPhone and iPad cases, mugs, key chains, apparel, canvas prints and more.

The acquisition of Penguin further solidifies Shutterfly’s market leading position, enabling consumers to be more creative with their photos and to preserve their memories. The MoPho application will be rebranded and updated over the next few months and will add to Shutterfly’s mobile offerings, which include the popular Shutterfly iPhone and iPad apps and the soon to be released Treat birthday card app.

Shutterfly press release, September 17, 2012


Source: TechCrunch, Shutterfly press release, September 17, 2012,

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