Jonathan Ive interview

Apple’s lead designer — Jonathan “Jony” Ive — was knighted this week and the U.K.’s Telegraph newspaper has a nice interview with him.

“Ive, a softly spoken, thoughtful Brit, has worked at Apple in California since 1992, and since 1997 has been in charge of its designs. This may well make him the most influential designer in the world.”
— Shane Richmond, The Telegraph, 23 May 2012

Here are some choice words from Jonathan “Jony” Ive:

“All I’ve ever wanted to do is design and make; it’s what I love doing. It’s great if you can find what you love to do.”
— Jonathan Ive, Apple designer, 23 May 2012

“We try to develop products that seem somehow inevitable. That leave you with the sense that that’s the only possible solution that makes sense.”
— Jonathan Ive, Apple designer, 23 May 2012

“Sometimes we’re very close to a problem and we’re investing incredible resources and time trying to resolve the smallest detail that is way beyond any sense of functional imperative … and we do it because we think it’s right. It’s the ‘finishing the back of the drawer’ — you can argue that people will never see it and it’s very hard to, in any rational sense, describe why it’s important but it just seems important.”
— Jonathan Ive, Apple designer, 23 May 2012

For more wise words read part 1 and part 2 of an interview by Shane Richmond, Head of Technology (Editorial) for The Telegraph.

Source: The Telegraph.