Crestock increases royalty rates
By Andrew Hudson Published: November 10, 2011 Updated: February 8, 2016
Crestock, a microstock agency purchased last year by Masterfile, is increasing royalty rates and revenue channels for photographers.
Increased Royalty Rate
Previously, rates were capped at 30% and $0.25; now they go to 40% and $0.40. The new rates are calculated on a progressive scale, based on your total number of images sold since joining Crestock. Also, subscription sales count towards your total whereas they didn’t before.
Your Photos on Masterfile.com
The Crestock collection went live on Masterfile.com on November 9, thus increasing exposure for photographers. Here’s an explanation by Masterfile:
Founded in 1981, Masterfile is a well-established licensor of premium royalty-free and rights-managed stock images with offices in Toronto, Düsseldorf, London, Milan and Paris, plus independent distributors in more than 100 countries.
Masterfile’s business comes principally from direct relationships with advertising agencies, graphic designers, corporate marketing departments and editorial publishers. Masterfile is not a microstock business: it earns most of its revenue through direct contact between clients and sales people using invoicing arrangements rather than on-line credit card transactions. It’s a business that involves a high level of personal service. However, there is no denying the popularity of microstock — even with its largest clients — and Masterfile always wants to accommodate all its clients.
During the trial phase, we are offering the Crestock collection on Masterfile.com only in low resolution suitable for websites and mobile applications. Larger file sizes will be supplied to clients by Masterfile upon request.
Every Crestock contributor’s images will be included in the Crestock collection on Masterfile. The Crestock collection is searchable on Masterfile.com under a separate tab, called “$10 RF” (or equivalent in other currencies).
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